Polaris

UX/UI Design
Brand Identity
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Polaris is an adventure travel company that specialises in organising hikes and expeditions in Svalbard. They are dedicated to providing exceptional experiences that allow people to immerse themselves in the beauty of the Arctic wilderness. With a team of expert guides, they offer a range of expedition options tailored to different skill levels and interests - Whether it's a beginner's journey of discovery or a challenging expedition for seasoned adventurers.
Symbol of the Arctic
Svalbard is home to a significant population of Arctic foxes.It is an iconic and charismatic species that represents the region and its unique wildlife.
Adventure
The Arctic fox is renowned for its ability to survive in extreme conditions. It symbolises the spirit of travellers who seek unique and challenging experiences.
Sustainability
By featuring the Arctic fox in the logo, the company showcase its commitment to promoting and preserving the local wildlife and ecosystem.
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