Taster – Food Innovators

Client
Taster
Services
Web Design
Videography
Year
2024
See live project

Taster is a leading virtual & physical restaurant group, creating innovative food brands designed for delivery.

Challenges

01 | Creating an engaging & cohesive website identity

Taster operates multiple food brands, each with a distinct personality. The challenge was to find a visual identity that unified these brands while maintaining their individual identities. My role was to design the landing page, which needed to establish Taster’s brand identity while setting the tone for the rest of the website, which was developed by an agency.

02 | Produce Video Content that Stands Out

The video content for Ugly Chicken and Flat-out had to be engaging, high-energy, and align with their brand stories while appealing to a fast-paced digital audience.

Solutions

01 | Creating an engaging & cohesive website identity

I designed a structured layout with flexible content blocks, allowing for easy customisation and that set the foundation for the agency to expand upon, ensuring brand cohesion across the entire website.

02 | Tailored video content for each brand

  • Ugly Chicken: Emphasized the crispy chicken and its signature spicy recipe, using close-up shots and high-energy cuts to highlight texture and bold flavors.
  • Flat-Out: Focused on the 10-stack smashed patty, using dynamic angles and slow-motion visuals to showcase its layers and indulgent appeal.